Enterprise Mission:
Perfect quality, pay attention to your life!
Behavior provides a safety, nourishment, convenience, healthy CHIA TAI FOOD!

Enterprise Spirit:
Trustworthiness, great, harmonious and preeminent.

Enterprise Prospect:
Become a world kitchen, is mankind's energy to supply, providing "the food of life", "the food of spirit", "the convenience of life".

Talented Person Idea:
The talented person is the most precious enterprise resources, comprehend person, respect a person, depend on a person, coagulate a person and train a person, value each employee's creation with the artificial center, raise each employee's responsibility.

The Love is CHIA TAI Without Private of Offer:
Patriotic, love house, love a company, love a customer, love personal

The Enterprise Culture Requests Employee
Whole heartedly, the loyalty is dependable, actively diligent, endure hard work,
know the boon reaches a reason, continuously creative

The Business Philosophy of "Three Benefits In"
Benefit country is to create a performance for the country. creating an economic performance for the country in the meantime, creating and developing a social performance.

The benefit people is to behave a people to create a performance. Can make the manufacturer lead up the middle-class family life soon, can make the consumer get the merchandise of the quality excellent low price.

The benefit enterprise is for the enterprise to create a performance. the enterprise is continuously developing a new product, satisfying a consumer demand of also create an economic performance for the enterprise in the meantime.

Principle of Management:
"Don"t have thought of to have "," small to thought of big", "big to thought of excellent¡±. ¡°excellent thought of strong"
Produce morals, sell personal character

CHIA TAI Core Idea:
"Two Kinds of Attitudes" Rule
Attitude + speed=success
The attitude decides everything, the speed decides future.
"High fixed position, low profile" is the rule that CHIA TAI do

"Threes Super" Conviction
Over-valued: Provide over-valued product and service for the consumer!
Advance: Face the taste and the strategy that the competitor has to advance
The strategy leads and plan tight, way of thinking unique, the method is novel , spreads dynamic,execution arrive.

Exceed oneself every moment, to oneself a little bit more relentless!

"Four Win"Thinking
Win market: The over-valued product wins market
Win customer: The perfect service wins customer
Win prestige: The trustworthiness management wins prestige
Win life: Exceed oneself wins life

Team Culture
The enterprise depends a team successfully,
The team depends a management successfully,
The management depends a system successfully,
The system depends a performance successfully